We at Pfando's cash & amp; drive GmbH take the protection of your personal data seriously. The protection of your privacy and data security in the processing of personal data is our top priority, which we take into account in our business processes and constantly optimize. We process your personal data on the basis of data protection law, in particular the General Data Protection Regulation DSGVO. In the following privacy policy we inform you how we process your personal data and which rights you are entitled to.
Who is responsible for the processing of your personal data and how can you contact our data protection officer?
Manager:
Name / Fa .: Pfando's cash & drive GmbH
Road no .: Hohenzollerndamm 184
Postcode, City, Country: 10713 Berlin
Commercial Register / No .: HRB 130895 B
Managing Director: Tobias Renkel
Privacy Officer:
Name: Christina Czikowski
E-mail address: datenschutz@pfando.de
Here are the topics of our privacy policy with direct links to the following:
1. What personal data do we process, why do we do that and what legal permission do we have for it? (Legal basis)
2. How do we protect personal information?
3. Passing on to cooperation partners is required to fulfill our services. To whom your data are passed on here.
4. What happens to your data when you contact us?
5. For your and our safety we collect access data and logfiles
6. To make your visit to our website even more enjoyable for you, we use cookies & amp; Audience measurement code
7. In order to reach you optimally and to tailor our offer perfectly to you, we use Google Analytics
8. Always up to date with Google Re / Marketing Services
9. Industry Evaluations via Salesviewer
10. With AppNexus every ad is up to date
11. Always use Sizmek to see the relevant ad
12. Get in touch with Live Chat Inc.
13. With Hotjar we develop our homepage exactly to your taste
14. Facebook, Custom Audiences and Facebook Marketing Services
15. Our newsletters will love you
16. Integration of services and content of third parties
17. Storage and deletion of your personal data
18. You have the following data protection rights
19. The competent authority for us can be reached as follows
20. You can exercise your right to object at any time
21. Changes to the Privacy Policy
1. What personal data do we process, why do we do that and what legal permission do we have for it? (Legal basis)
1.1. This Privacy Policy sets out to clarify the nature, scope and purpose of the processing of personal information within our online offering and the related websites, features and content (collectively referred to as "online offer" or "website"). The privacy policy applies regardless of the domains, systems, platforms, and devices (such as desktop or mobile) on which the site is running.
1.2. The terms used, such as "Personal data" or their "processing", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
1.3. We process inventory data (e.g., names and addresses, as well as customer contact information), contract data (e.g., services used, names of contacts, payment information) to fulfill our contractual obligations and services in accordance with Art. Art. 6 para. 1 lit b. DSGVO.
1.4. The personal data of the users processed in the context of this online offer includes stock data (eg, names and addresses of customers), contract data (eg, services used, names of clerks, payment information), usage data (eg, the visited websites of our online offer, interest on our products) and content data (eg, entries in the contact form).
1.5. The term "user" covers all categories of persons affected by data processing. They include our business partners, customers, prospects and other visitors to our website. "Users" are to be understood gender-neutral.
1.6. We process personal data of users only in compliance with the relevant data protection regulations. This means that the data of the users are processed only in the presence of a legal permission, especially if the data processing for the provision of our contractual services (eg processing of orders and inquiries) as well as online services required or required by law, a consent of the users exists , as well as due to our legitimate interests (ie interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 (1) lit. DSGVO), especially in the range measurement, creating profiles for advertising and marketing purposes and collection of access data and use of third-party services.
1.7. Please note that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the performance of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing in order to fulfill our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing in order to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.
2. How do we protect personal information?
2.1. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are adhered to and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
2.2. The security measures include in particular the encrypted transmission of data between your browser and our server, the secure storage in protected areas and the hardware-software protection against unwanted access by third parties or loss.
3. Passing on to cooperation partners is required to fulfill our services.
To whom your data are passed on here
3.1. A transfer of data to third parties is only within the scope of legal requirements. We will only pass users' data on to third parties if this is the case, for example. on the basis of Art. 6 para. 1 lit. b) GDPR is required for contract purposes or based on legitimate interests in accordance with Art. Art. 6 para. 1 lit. f. DSGVO on the economical and effective operation of our business operations.
3.2. If we use subcontractors to provide our services, we will take appropriate legal precautions and appropriate technical and organizational measures to protect personal data in accordance with applicable law.
3.3. If, within the framework of this Privacy Policy, content, tools or other means are used by other providers (collectively referred to as "third party providers") and their registered office is located in a third country, it is to be assumed that data will be transferred to the countries of residence of the third party providers. Third countries are countries in which the GDPR is not a directly applicable law, i. E. basically countries outside the EU or the European Economic Area. The transfer of data to third countries occurs either when there is an adequate level of data protection, user consent or other legal authorization.
4. What happens to your data when you contact us?
4.1. When contacting us (via contact form, telephone, chat, or e-mail), the information provided by the user to process the contact request and its processing acc. Art. 6 para. 1 lit. b) DSGVO processed.
4.2. User information can be stored in our Customer Relationship Management System ("CRM System") or similar request organization.
5. For your and our safety we collect access data and log files
5.1. Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
5.2. Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
5.3. At intervals of 4 weeks, a database backup of the web host is made, overwriting the old backup. This ensures that your data is not stored for longer than necessary with our order data processor.
6. To make your visit to our website even more enjoyable for you, we use cookies & amp; Audience measurement
6.1. Cookies are information transmitted from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
6.2. We use "session cookies", which are only stored for the duration of the current visit to our online presence (for example, to enable the scrolling function via your browser). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save any other data. Session cookies will be deleted if you have finished using our online offer and you have e.g. log out or close the browser.
6.3. Our website offers the functionality of language cookies (WPML). This stores the language in which you want to view the website. If you change the page to one of the subpages, this cookie returns the language in which the subpage should appear for you.
6.4. The use of cookies in the context of pseudonymous range measurement informs users in the context of this privacy policy.
6.5. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
6.6. You may opt-in to the use of cookies, which are used for metering and promotional purposes, through the opt-out page of the Network Advertising Initiative ( http://optout.networkadvertising.org/) and the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).
7. In order to reach you optimally and to tailor our offer perfectly to you, we use Google Analytics
7.1. Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we use Google Analytics, a web analysis service provided by Google Inc. ("Google") , Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
7.2. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active code).
7.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
7.4. We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg interests in specific topics or products visited by them) Web pages) that we submit to Google (so-called "remarketing" or "Google Analytics audiences"). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
7.5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
7.6. The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de code.
7.7. For more information about Google's data usage, hiring and opt-out options, please visit Google's websites: https://www.google.com/intl/en/policy/privacy/partners ("Google Data Usage When You Use Our Partners Sites or Apps"), http://www.google.com/policies/technologies/ads (" Use of data for promotional purposes "), http://www.google.com/settings/ads ("Manage information Google uses to show you ads").
8. Always up to date with Google Re / Marketing Services
8.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the marketing and remarketing services ("Google Marketing Services ") Of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (" Google ").
8.2. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active code).
8.3. Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user e.g. Showing ads for products he's been interested in on other websites is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called "Web Beacons ") incorporated into the website. With their help, the user is provided with an individual cookie, i. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.
8.4. The data of the users are pseudonym processed in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States.
8.5. Among the Google marketing services we use is u.a. the online advertising program "Google AdWords". In the case of Google AdWords, each advertiser receives a different "conversion cookie". Cookies can not be tracked through AdWords advertisers' websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
8.6. We can engage third-party ads based on Google's DoubleClick marketing service. DoubleClick uses cookies that enable Google and its affiliate websites to serve ads based on users' visits to this site or other sites on the Internet.
8.7. Also we can use the service "Google Optimizer". Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) can take place in so-called "A / B testings". Cookies are stored on users' devices for these purposes. Only pseudonymous data of the users are processed.
8.8. In addition, we may use the "Google Tag Manager" to integrate and manage the Google Analytics and Marketing Services on our website.
8.9. For more information about Google's data usage for marketing, see the overview page: https://www.google.com/policies/technologies/ads, Google's Privacy Policy is located at https://www.google.com/policies/privacy available.
8.10.If you wish to opt-out of interest-based advertising through Google Marketing Services, you may take advantage of Google's recruitment and opt-out options: http://www.google.com/ads/preferences code.
9. Industry Evaluations via Salesviewer
9.1. Based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the web analysis and optimization tool of the SalesViewer service
9.2. Salesviewer represents a third party SalesViewer GmbH, Nikolaistr. 2, 44866 Bochum, Germany
9.3. SalesViewer uses JavaScript-based code that collects business-related information and uses. The data collected with this technology is encrypted via a non-backflushable one-way function (hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.
9.4. Data collection and storage may be discontinued at any time with future effect by clicking this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.
10. With AppNexus, every ad is up to date
10.1.On the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the web analysis and optimization tool of the service AppNexus,
10.2. AppNexus Represents A Third Party Provider AppNexus Inc., 28 W 23rd Street, 4th Floor, New York, NY, 10010, USA
10.3. The application AppNexus offers the possibility to optimize your advertising space in real time, to operate contextual advertising and various other techniques to make your advertising budget as efficient as possible. For those addressed, so you as a customer, this means that more relevant content can be presented to you, the advertising is free of mail, or other harmful applications and you have trouble accessing the content you want.
10.4. AppNexus does not collect personally identifiable information, but only platform-based information such as browser type, cookie information, operating system, etc.
10.5. Everything you want to know about AppNexus and its privacy policy can be found at: https://www.appnexus.com/en/company/platform-privacy-policy-de1
10.6. The company AppNexus Inc. has joined the Pivacy Shield Agreement:
https://www.privacyshield.gov/participant?id=a2zt0000000GnlTAAS&status=Active
10.7. If you do not want to use the optimized ads from AppNexus, you will find here the opt-out https://www.appnexus.com/en/company/platform-privacy-policy-de1
11. Use Sizmekimmer to see the relevant ad
11.1.On the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the web analysis and optimization tool of the Sizmek Technologies, Inc.
11.2.Sizmek Represents A Third Party Provider Sizmek Technologies, Inc., 401 Park Ave S, 10016 New York City / USA
11.3.Sizmek, which enables us to present to you relevant and targeted advertising and advertising on the basis of your interests and your usage behavior on our offer, including on offers from third parties.
11.4.We also use Sizmek to measure and statistically evaluate the success of our advertisements (e.g., interaction with or click on an advertisement). For this purpose, the (end) device you visit our website uses cookies and similar technologies (eg pixels and statistical device identifiers) to analyze and evaluate your usage behavior (eg clicks) and the interaction with advertisements can.
11.5.The data collected includes non-personal usage-related data (e.g., clicks on advertising, websites, time and length of stay) and non-personally identifiable browser data (e.g., language preference, screen resolution) that does not allow for any conclusions as to your identity.
11.6. The privacy policy of Sizmek. can be found at: https://www.sizmek.com/privacy-policy-en/
11.7. You can find the "Terms and Conditions" of the company Sizmek under the following link: https://www.sizmek.com/terms-use/
11.8. Also, Sizmek Technologies, Inc. is a certified member of the Privacy Shield Agreement, providing a DSGVO compliant warranty https://www.privacyshield.gov/participant?id=a2zt0000000GnB8AAK&status=Active
11.9.If you do not want to help us to optimize the web site for you, put opt-out at: https://www.sizmek.com/privacy-policy-de/.
12. Get in touch via Live Chat Inc
12.1.We set based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) and in the interest of you to provide a variety of contact options the third-party software Live Chat Inc., One International Place, Suite 1400 Boston, Massachusetts 02110-2619, United States of America.
12.2.Live Chat Inc. is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000L16xAAC&status=Active code).
12.3.To provide you with the fastest and best possible access to our services, we offer this communication medium. However, the servers of Fima Live Chat Inc. are in the US
12.4.The Terms and Conditions of the Company Live Chat Inc. can be found at the following link: https://www.livechatinc.com/terms-and-conditions/
12.5.Live Chat Inc. also provides a detailed security descriptor at: https://www.livechatinc.com/kb/livechat-security-and-data-storage/
12.6.The privacy policy can be found at: https://www.livechatinc.com/gdpr-compliance/
13. With Hotjar we develop our homepage exactly to your taste
13.1.On the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the web analysis and optimization tool of the Hotjar service,
13.2.Hotjar Represents A Third Party Provider Hotjar Ltd., Level 2, St Julian's Business Center, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe
13.3.With the help of Hotjar, movements on the web pages can be traced.
Hotjar creates so-called heat maps and makes it possible for us to design the website so that you will find all the buttons and information in the right place for you.
13.4.Technical data such as selected language, system, screen resolution and browser type are recorded and evaluated statistically and anonymously.
13.5.We can get direct feedback from users of the site with Hotjar. In this way we gain valuable information to make our websites even better for our customers.
13.6.The privacy policy of Hotjar Ltd. see: https://www.hotjar.com/legal/policies/privacy
13.7.The terms and conditions of the company Hotjar Ltd. can be found on the following link: https://www.hotjar.com/legal/policies/terms-of-service
13.8.If you do not wish to help us to optimize the web site for you, you can put opt-out at: https://www.hotjar.com/opt-out code.
14. Facebook, Custom Audiences and Facebook Marketing Services
14.1. Within our online offer is due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland operated ("Facebook").
14.2.Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participantid=a2zt0000000GnywAAC&status=Active).
14.3. With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (eg interests in certain topics or products visited by them) Web pages determined), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
14.4. The Facebook-Pixel is directly linked to Facebook when calling our web pages and may contain on your device a so-called cookie, i. save a small file. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online offer will be noted in your profile. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes. If we should send data to Facebook for comparison purposes, they will be encrypted locally in the browser and then sent to Facebook via a secure https connection. This is done solely with the purpose of establishing a comparison with the equally encrypted by Facebook data.
14.5. The processing of data by Facebook is part of Facebook's Data Use Policy. Accordingly, general notes on how to display Facebook Ads, in Facebook's Data Usage Policy: https://www.facebook.com/policy.php < / a>. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/ business / help / 651294705016616 code.
14.6.You may object to the use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings: https://www.facebook.com/settings?tab=ads code. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
14.7.To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Facebook Opt-OutNote: Clicking the link will save an "opt-out" cookie on your device , If you delete the cookies in this browser, then you have to click the link again. Furthermore, the opt-out only applies within the browser you use and only within our webdomain on which the link was clicked.
To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link:
Set Facebook opt-out cookie
Facebook Opt-Out Note: Clicking the link will save an opt-out cookie on your device.
14.8.You may also opt-out of the use of cookies for distance measurement and promotional purposes through the opt-out page of the Network Advertising Initiative ( http://optout.networkadvertising.org/) and the US website ( http://www.aboutads.info/choices) or the European website Website (http://www.youronlinechoices.com/uk/your-ad-choices/ ) disagree.
15. Our newsletters will love you
15.1.We would like to briefly show you the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedure described.
15.2. Content of the Newsletter: We will send you newsletters, e-mails and other electronic notifications with the latest information about Pfando or our offers (hereinafter "Newsletter") only with your consent or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information about our products, offers, promotions and our company.
15.3.Double Opt-In and Logging: Registration for our newsletter is done in a so-called double-opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address.
15.4. As Newsletter Software Newsletter2Go is used. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the DSGVO and the Federal Data Protection Act. More information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/
15.5. Furthermore, the shipping service provider may, according to its own information, transmit these data in pseudonymous form, i. without assignment to a user, to optimize or improve their own services. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass them on to third parties.
15.6. Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. However, in order to be able to address you personally, we ask you to include your name.
15.7. Our newsletters contain a so-called "web-beacon", i. a pixel-sized file that is retrieved from the shipping service provider's server when the newsletter is opened. This retrieval will collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
15.8. The use of the shipping service provider, the implementation of statistical surveys and analyzes as well as logging of the registration process, are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. Our interest is in the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
15.9.Cancellation / Withdrawal - You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. At the same time, your consent for shipping by the shipping service provider and the statistical analyzes expire. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter. If the users have only subscribed to the newsletter and terminated this registration, their personal data will be deleted.
16. Integration of Services and Third Party Content
16.1.We use within our online offer on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) content or service offers from third-party providers to their Content and services, such as Include videos or fonts (collectively referred to as "content").
16.2.This assumes that the third-party content providers use the IP address of the users, as they would not be able to send content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.
16.3.The following presentation provides an overview of third-party providers as well as their contents, as well as links to their privacy statements, which contain further information on the processing of data and, for already mentioned here, contradictory possibilities (so-called opt-out) contain:
16.4.External fonts from Google, Inc., https://www.google.com/fonts ("Google Fonts"). The integration of Google fonts is done by a server call on Google (usually in the US). Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ code.
16.5.Maps of the Google Maps service provided by the third party Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ code.
16.6.External jQuery JavaScript framework provided by the third-party jQuery Foundation, https://jquery.org .
17. Storage and deletion of your personal data
17.1.The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the users' data are deleted because they are required for other and legally permitted purposes, their processing will be restricted. That The data is blocked and not processed for other purposes. This applies, for example for data of users who must be kept for commercial or tax reasons.
17.2.According to legal requirements, the storage for 6 years in accordance with § 257 paragraph 1 HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) and for 10 years in accordance with § 147 Abs. 1 AO (books, records, Management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
18. You have the following data protection rights
18.1. Users have the right (Art. 15 DSGVO) to receive free information on request if personal data is collected and stored by us
You have the right to obtain information which personal data are used and to request a copy of the personal data according to §34 BDSG. The right to information can also be restricted by § 34 BDSG.
18.2. In addition, users have the right (Art. 16 DSGVO) to correct incorrect data, limit processing (Art. 18 GDPR) and delete (Art. 17 GDPR) their personal data. The right of cancellation may be limited in accordance with § 35 BDSG.
18.3. In order to assert your rights, you have the right of data transferability (Art.20 DSGVO). In the event of unlawful data processing, you may request a machine-generated listing of your personal information and direct us to the addressee who should receive it to file a complaint with the appropriate regulatory authority.
18.4.Also, users may revoke consent, generally with implications for the future.
19. The competent authority for us can be reached as follows
Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
Visitors entrance: Puttkamerstr. 16
10969 Berlin
Telephone: 030 13889-0
Fax: 030 2155050
E-Mail: mailbox@datenschutz-berlin.de
20. You can exercise your right to object at any time
20.1. Under certain circumstances, you have the right to object to our processing of your personal information at any time for reasons that arise from your particular situation or when personal information is used for the purpose of direct marketing, and we may be required to cease your personal information to process.
In addition, you have the right to object at any time to the processing of personal data concerning you for direct marketing purposes. This also applies to the profiling, as far as it is associated with such direct mail. In this case, the personal data will no longer be processed by us for these purposes.
To exercise your rights above, please email us at
datenschutz@pfando.de,
or contact us by mail at:
Pfando's cash & amp; drive GmbH
Hohenzollerndamm 184
10713 Berlin
Keyword: my data
21. Changes to the privacy policy
21.1.We reserve the right to amend or amend the Privacy Policy at any time to adapt it to changing legal situations, or to data processing and the introduction of new technologies. However, this only applies to declarations of data processing. If the user's consent is required or parts of the privacy policy contain provisions of the contractual relationship with the customer, the changes will only be made with the consent of you.
21.2.We will post changes to www.pfando.de and / or inform you accordingly (eg by e-mail).